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Adchemy, Inc.
  Company Profile
Adchemy is a next-generation online marketing company. Our mission is to deliver superior results to our direct marketing customers. To achieve these results, we deploy proprietary technology that embodies highly scientific, algorithmic approaches. Our technology integrates cutting-edge approaches from various scientific disciplines, including statistical machine learning, combinatorial optimization, information retrieval, and experimental design. This unique combination of technology allows us to bear advertising risk more efficiently and deliver superior results at consistently high volumes without the use of spam, incentive-based marketing, co-registration, or loosely controlled affiliate networks.
  Job Details 

SEM Analyst : IntentMap, PPC/SEM, Excel skills, Powerpoint, Word : Foster City, CA

Posted On:  10/13/2017 8:51:25 AM

SEM Analyst

Qualifications:  Bachelor Degree
Essential Skills: 
Not specified
Job Tenure:  No Preference/Any
Salary Offered:  DOE
Job Location:  Foster City, CA United States

  Job Description
Campaign Build Phase:
Drive and execute analysis on search performance and summarize into key actionable insights, suggest strategic direction
Participate in category selection for Advertiser
Participate in IntentMap strategy and prioritization
Drive IntentMap implementation according to strategy, use the IntentMap proprietary technology with the objective of launching keyword expansion campaigns for selected Advertisers
Implement various campaign launch tasks and QA checks
Drive SEM reporting QA and approval in initial launch and operate phases
Assist in campaign launch integration testing

Campaign Operate Phase:
Participate in IntentMap optimization strategy
Day-to-day monitoring during optimize and operate phases, identify and implement appropriate alerts on performance trends
Execute day-to-day IntentMap optimizations (keyword expansion; ad copy optimization, ad grouping methodologies, testing, analysis) leading to campaign success
Participate in Advertiser meetings, prepare performance monitoring slides, leads some discussions with Advertiser
Log IntentMap platform issues, escalate to SEM Project Lead as necessary
Champion IntentMap best practices, Contribute to IntentMap product features, interact with Product Management on feedback
Inspect and Adapt, identify areas where we can make improvements and deliver results that delight our customers
Participate in training of new hires with respect to the WM Product and SEM best practices, participate in coaching of Associates
Stay informed on best practices and new trends in the Search Engine marketing industry and share learnings with the team

Bachelor's degree in a marketing or quantitative discipline or equivalent work experience
2+ years in a hands-on direct PPC/SEM campaign launch and optimization role or analysis within a direct marketing organization
Strong quantitative, analytical and problem solving skills
Exceptional Excel skills, proficiency with Powerpoint and Word
Excellent communication skills and an interest in working with multidisciplinary teams
Ability to multi-task while maintaining a strong attention to detail
Proactive with a passionate desire to learn

  Contact Information
Reference Name (If Any): 

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