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  Company Profile
Harnham focuses on niche areas of recruitment where many of the UK’s businesses find hiring quality employees a challenge. Harnham’s primary focus includes the Statistical & Analytical, BI and IT employment markets.
Although we recognise that delivery is ultimately where much of our efforts should be focused to sustain healthy and productive recruitment partnerships, we also take our moral and ethical obligations to our Clients, Candidates and our wider community very seriously.

 
  Job Details 
Title: 

Lead Insight Analyst - SAS/SQL - London

Posted On:  11/2/2017 5:20:56 AM
Designation: 

Lead Insight Analyst - SAS/SQL

Qualifications:  Bachelors Degree
Essential Skills: 
Not specified
Job Tenure:  Full-time Only
Salary Offered:  DOE
Job Location:  London England United Kingdom

  Job Description
This successful marketing agency are offering the opportunity for a SAS or SQL-based Marketing Analyst with experience conducting statistical analysis on customer data to work on a high profile account.

With an impressive client base and the opportunity to work on an exciting and varied mix of analytical projects, this is an excellent opportunity for an experienced marketing analyst to take the next step in their career and lead a team of insight analysts.


THE ROLE

You will work on a core account, building and developing a relationship with the client, and working to fully understand their analytical requirements. You will also liaise with the insight team, taking a lead on analytical projects to ensure that the analysis brief is appropriate and that all analysis and insight generated is of high quality. You will then use your findings to deliver actionable insight and data-driven strategic recommendations in order to optimise all marketing activity and customer loyalty.

You will conduct advanced statistical analysis on clients' customer data using SAS and SQL, including segmentation and profiling to optimise targeting of marketing campaigns, and statistical modelling and behavioural analysis in order to improve customer loyalty, acquisition, and retention.

YOUR SKILLS AND EXPERIENCE

The successful Lead Insight Analyst will have the following essential skills and experience:

Experience using SAS or SQL for advanced statistical analysis (such as segmentation, profiling, predictive modelling)
High quality degree (2:1 or above) or equivalent qualification in a numerate subject (e.g. Mathematics / Statistics)
Experience working in a similar position, using SAS or SQL to analyse customer data
Experience delivering actionable insight and making recommendations
Excellent communication skills, with the ability to convey complex ideas to both a technical and non-technical audience
Experience coaching/mentoring/managing junior colleagues


A candidate will find the following skills and experience to be advantageous in application for the Lead Insight Analyst position:
Experience building statistical models from scratch (though this is not essential)


KEYWORDS

SAS, SQL, Marketing Analyst, Statistical Analysis, Customer Insight, Marketing Analytics, Loyalty, Campaign, Retention, ROI, Profitability

  Contact Information
Reference Name (If Any): 





 
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