Lead Campaign Specialist - Campaign Operations & Automation

Job Role: Lead Campaign Specialist will bring technical expertise of campaign management platform and functional expertise of campaign operations to drive customer engagement through various automated and ad-hoc campaigns for all India brands.This role will drive communication personalization and customer reachability improvement to ensure omni customer engagement and business growth.

Team Leadership:

Lead 7 to 8 members’ team of campaign specialists to ensure timely and on-quality completion with utmost accuracy of all direct marketing and performance marketing campaigns.

·       Hiring and onboarding of team members

·       Talent management as per the HR processes, DLL competency and talent management framework

Campaign Operations:

Define key process elements and quality assurance checklist for all direct marketing and performance marketing campaigns.

·       Ensure adherence to standard processes and best practice, yet flexible and adaptive/Responsive to team and client needs;

·       Obtain client signoff on campaign specification in collaboration with Analytics team

·       Completion of work with attention to details and timely fashion

·       Utilization of auditing processes and quality management techniques

Campaign Automation & Template Design Campaign Creative Management:

Content & Personalization Tag Management: Collaborate with Analytics and Marketing team in rollout of automation capabilities of campaign management tool across multiple direct marketing programs. Design, Develop and execute multi-step campaign templates for various objectives like Up-sell, Cross-sell, Reward, etc.

·       Collaborate with creative agencies and IT teams for deployment of event based campaigns

·       Define various segmentation approached for selection of relevant, highly targeted contact lists in multi channel marketing campaigns

 Campaign Reporting & Measurement: Track and monitor campaign results and report status to the Analytics and marketing teams

·       Support the Development and roll-out for campaign measurement reports

·       Ensure various event tracking tags are implemented in accordance with defined best practices

·       Monitor and maintain the data flow management for campaign measurement

·       Campaign Insights: Measurement & Attribution.

Stakeholder Management:

Influence marketing leaders and drive adoption of customer analytics strategy. Collaborate with Vendors to ensure faster adoption of new features in marketing automation and personalization platform. Collaboration with IT & Web technology team

Data Management:

Ensure all database and data related housekeeping routines are executed accurately and on time. Ensure the opt-in and reachability data is stored and leveraged for campaign management. Ensure personalization tags and logic is re-used across multiple campaigns.

Innovation Projects:

Act as a super user of the campaign management tool, optimizing use & identifying new ways (Ex. Real time Re-targeting, Customer level personalization) to utilize core functionality in conjunction with other marketing & analytics tools. Innovation & Practice Development: Lead new medium adoption, communication personalization. Contribute to customer analytics strategy.