Description

You will design and scale an execution model for account-based marketing across the Americas, leading pursuit marketing programs to strengthen value propositions and increase win probability for large deals.

Responsibilities

• Define ABM strategies to grow impact on key target accounts and deliver account research to drive client strategies.
• Design a scalable execution model and build a team of account-based marketers.
• Lead pursuit marketing programs for large deals to strengthen value propositions and increase win probability.
• Integrate client marketing streams with marketing operations to drive content and campaigns toward strategic accounts.
• Establish a structured framework for account planning embraced by Account, Industry, and Sales leaders.

Required Skills

• 10+ years of B2B marketing experience with a focus on account-based marketing, pursuit/deal-based marketing, or marketing strategy.
• Proven track record of managing teams and operating within large, matrixed organizations.
• Experience managing complex portfolios of projects and high-level partner relationships.
• Proficiency in marketing data management and campaign reporting.
• Strong written and oral communication skills for presenting to internal and external audiences.
• Expertise in B2B marketing methodologies.
• Working knowledge of martech tools such as Terminus, Demandbase, or Sixsense.
• Ability to influence multiple partners in a complex operating model.

Preferred Skills

• Experience with Salesforce or similar CRM platforms.
• Industry marketing experience.

Key Skills

Education

Any Gradute