Description

You will manage the end-to-end execution of mobile advertising campaigns across various formats.

Responsibilities

• Launch mobile advertising campaigns by interpreting insertion orders, testing creatives, and securing supply.
• Traffic campaigns using the proprietary GroundTruth Ads Manager platform.
• Track, measure, and analyze performance for multiple simultaneous campaigns to ensure KPI fulfillment.
• Monitor tracking discrepancies and reconcile monthly campaigns for billing accuracy.
• Develop optimization strategies and maintain technical documentation for the Ad Operations team.

Required Skills

• 5+ years of experience in ad operations or campaign management.
• Technical proficiency with HTML5 and CSS.
• Experience managing mobile advertising campaign lifecycles.
• Ability to interpret insertion orders and technical creative specifications.
• Experience with third-party ad servers and tracking implementation.
• Analytical skills for campaign performance measurement and reconciliation.
• Collaboration with third-party ad servers, rich media vendors, and agencies.

Key Skills

Education

ANY GRADUATE