Description
You will implement web analytics tools and work closely with the Digital Strategy group to support multiple projects.
Responsibilities
- Create business and technical requirements documents, including Solution Design Reference (SDR).
- Manage tag containers, variables, and implement content tagging.
- Maintain DMP taxonomy and manage ad tags or third-party tags for digital campaigns.
- Recommend website measurement tactics aligned with business goals.
- Develop and document implementation best practices to ensure consistency across digital properties.
Required Skills
- 5+ years of experience in web analytics implementation.
- Adobe Analytics.
- Adobe Target.
- Adobe Audience Manager.
- Adobe Dynamic Tag Manager.
- Experience creating Solution Design Reference (SDR) documents.
- Ability to manage multiple implementation projects simultaneously.
- Any Graduate degree.