Description

Design and maintain Adobe Launch configurations and data mappings to ensure accurate digital analytics collection.

This role is on-site.

Responsibilities

• Design and maintain Adobe Launch configurations, including rules, data elements, and extensions for web and mobile platforms.
• Create and manage JavaScript code snippets and custom scripts within Adobe Launch for precise event tracking.
• Map backend parameters and data layer fields to Adobe Analytics variables (eVars, props, events) to align with business requirements.
• Develop and maintain custom dimensions and metrics in Adobe Analytics based on mapped data fields.
• Collaborate with backend developers to integrate Adobe Analytics data flows with external systems using RESTful APIs.

Required Skills

• 5+ years of experience with Adobe Analytics and Adobe Experience Platform Launch.
• Strong proficiency in JavaScript for custom scripting within tag management systems.
• Expertise in mapping backend parameters to Adobe Analytics variables and creating custom dimensions.
• Knowledge of RESTful APIs for integration between Adobe Analytics and other platforms.
• Familiarity with web technologies including HTML, CSS, and browser debugging tools.
• Experience working with data layers and understanding of digital analytics data architecture.
• Ability to troubleshoot tag deployment, data accuracy, and script performance issues.

Preferred Skills

• Bachelor's degree in Computer Science, Information Systems, Digital Marketing Analytics, or related field.
• Experience collaborating with cross-functional teams including developers, analysts, and marketers.

Key Skills

Education

Bachelor's degree