Description

You will manage digital analytics implementations and data strategy using the Adobe Experience Platform stack.

Responsibilities

• Implement and configure Adobe Analytics using Adobe Launch (Client-Side and Web SDK) and build data layers.
• Set up custom eVars, props, success events, and classifications within Analysis Workspace.
• Manage third-party pixels and marketing tags, such as Meta, Google, and LinkedIn, via Adobe Launch.
• Conduct QA and validation of tags to ensure data accuracy and integrity.
• Translate digital requirements into tracking strategies and actionable business recommendations.
• Troubleshoot implementation issues, reporting discrepancies, and data inconsistencies.

Required Skills

• 5+ years of experience in digital analytics implementation.
• Expertise in Adobe Launch.
• Proficiency with AEP Web SDK.
• Deep knowledge of Adobe Analytics.
• Strong Project Management skills.
• Experience building Analysis Workspace dashboards.
• Ability to define KPIs and measurement strategies aligned with customer journeys.
• Experience managing third-party marketing tags.
• Any Graduate degree.

Key Skills

Education

Any Graduate