Description

You will own the execution of Adobe Target and perform A/B testing to guide digital strategy.

Responsibilities

• Leverage data to gain insights into user experience and behavior, driving digital, mobile, and social strategies.
• Condense customer and campaign data into coherent stories with actionable insights, acting as the digital analytics SME.
• Measure site usability, campaign effectiveness, and monetization, presenting data-backed recommendations.
• Visualize data into dashboards and presentations using Power BI or Tableau, integrating Adobe Analytics.
• Drive data analysis for web projects, A/B, and multivariate testing, and partner with vendors on tag implementation.

Required Skills

• 7+ years of digital analytics experience.
• Strong expertise in Adobe Analytics and Adobe Target.
• Proficiency in HTML and JavaScript for front-end changes and A/B testing.
• Experience working within a marketing or advertising agency.
• Proficiency in designing analytics-based presentations using PowerPoint.
• Implementation experience with web reporting tools and tag management software.
• Excellent written and verbal communication skills for client management.

Key Skills

Education

Any Graduate