Description

You will own Adobe Target execution, A/B testing, and digital strategy insights.

This role is hybrid.

Responsibilities

• Execute Adobe Target and A/B testing to guide digital strategy.
• Analyze user experience and behavior to drive digital, mobile, and social strategies.
• Condense customer and campaign data into actionable insights as the digital analytics SME.
• Measure site usability and campaign effectiveness, presenting data-backed recommendations.
• Visualize data into Power BI or Tableau dashboards and partner with vendors on tag implementation.

Required Skills

• 7+ years of digital analytics experience.
• Strong expertise in Adobe Analytics and Adobe Target.
• Proficiency in HTML and JavaScript for front-end changes and A/B testing.
• Experience working within a marketing or advertising agency.
• Proficiency in designing analytics-based presentations using PowerPoint.
• Implementation experience with web reporting tools and tag management software.
• Excellent written and verbal communication skills for client management.

Key Skills

Education

Any Graduate