Description

You own the full lifecycle of Adobe Analytics tagging implementations, from Business Requirements Document through Solution Design Reference to final deployment. You act as the primary liaison between analysts, Launch developers, and data layer teams to ensure accurate and complete tagging.

Responsibilities

• Develop instrumentation strategies and measurement frameworks for websites and mobile apps.
• Manage and prioritize implementation requests, ensuring all meet measurement standards.
• Debug and resolve Adobe configuration, integration, and Launch development issues.
• Audit existing tagging infrastructure to identify gaps and drive governance.
• Partner with Digital Product and IT engineers on instrumentation configuration.

Required Skills

• 2+ years of experience with Adobe Analytics or Google Analytics.
• 1+ years with digital analytics implementation platforms (Adobe Launch, Google Tag Manager, or Tealium IQ).
• Expertise in data layer architecture and implementation.
• Proficiency writing tagging specifications, including SDR and technical specs.
• Experience leveraging Omnibug and browser developer tools for debugging analytics tags.
• Ability to audit and troubleshoot media tags and analytics configurations.
• Proficiency in JavaScript, HTML, and CSS for analytic enablement.

Preferred Skills

• Experience with Adobe CJA, Web SDK, or AEP Core Mobile SDK.
• Project management experience.

Key Skills

Education

Any Graduate