Description

You will design, implement, and maintain Adobe Analytics tracking solutions across web and mobile applications.

Responsibilities

• Design and implement tracking solutions across digital platforms including web and mobile.
• Create and automate custom reports and dashboards to communicate performance metrics.
• Perform regular audits of tracking implementations to ensure data accuracy and integrity.
• Develop documentation for tracking specifications, data layers, and reporting processes.
• Collaborate with marketing, product, and engineering teams to align tracking with business goals.

Required Skills

• 3+ years of experience in digital analytics with a focus on Adobe Analytics.
• Proficiency in Adobe Launch tag management systems.
• Strong working knowledge of JavaScript, HTML, and CSS.
• Bachelor’s degree in Computer Science, Marketing, Data Analytics, or a related field.
• Ability to analyze data to provide actionable insights and recommendations.
• Strong analytical and problem-solving skills.
• Excellent verbal and written communication skills.

Preferred Skills

• Experience with Google Analytics or Tableau.
• Knowledge of SQL or similar database query languages.
• Familiarity with A/B testing and optimization strategies.

Key Skills

Education

Bachelor’s degree in Computer Science, Marketing, Data Analytics