Description

You will manage web and app analytics implementations by translating business requirements into technical documentation and measurement strategies.

Responsibilities

• Translate business requirements into technical documents to support web and app analytics implementation.
• Develop and enhance analytics processes, including eVars, Props, report suite configurations, metrics, dimensions, and segments.
• Provide detailed tagging instructions to implementation teams and maintain governance across platforms.
• Build dashboards and reports in Adobe Analytics and Google Analytics 4 to track traffic patterns and customer behavior.
• Architect solutions and maintain a measurement framework to evaluate marketing performance and campaign results.

Required Skills

• 2+ years of professional experience with Adobe Analytics.
• Proficiency in Adobe Experience Platform and Adobe Analytics.
• Hands-on experience with Google Analytics 4, Looker Studio, and BigQuery.
• Ability to debug using OmniBug, GA Debugger, Adobe Experience Cloud Debugger, and SQL.
• Experience with tag implementation via Adobe Launch and GTM.
• Strong understanding of report suite configurations and segmentation.
• Capability to manage project plans and stakeholder communications to meet deadlines.

Preferred Skills

• Experience working with Mobile Measurement Platforms such as Adjust or AppsFlyer.

Key Skills

Education

Any Graduate