Description

Lead end-to-end implementation of Adobe Analytics for web and mobile platforms.

This role is on-site.

Responsibilities

• Implement tracking using AppMeasurement and Web SDK across web and mobile apps.
• Design and manage data layers, events, eVars, props, and classifications.
• Develop dashboards, reports, and calculated metrics to support business decisions.
• Collaborate with marketing, product, and engineering teams to define measurement requirements.
• Perform data validation, troubleshooting, and quality assurance using browser developer tools.

Required Skills

• 6–10 years of experience in digital analytics.
• Proficiency in Adobe Analytics, Adobe Experience Platform, and Adobe Launch.
• Strong knowledge of JavaScript and jQuery.
• Experience with Adobe Target integration.
• Deep understanding of data layer architecture and configuration.
• Ability to configure optimization on variables and processing rules.
• Knowledge of third-party integrations and marketing pixels.

Preferred Skills

• Any Graduate

Key Skills

Education

Any Graduate