Description

You will manage web and app analytics implementation by translating business requirements into technical documentation and measurement strategies.

Responsibilities

• Design and structure web and app measurement and tagging frameworks.
• Develop and enhance analytics processes, including eVars, Props, report suite configurations, metrics, dimensions, and segments.
• Provide detailed tagging instructions to implementation teams and maintain documentation for all architecture and configurations.
• Create dashboards and reports in Adobe Analytics and Google Analytics 4 to track traffic patterns and customer behavior.
• Architect solutions and measurement frameworks to evaluate marketing performance and acquisition objectives.

Required Skills

• 2+ years of professional experience with Adobe Experience Platform and Adobe Analytics.
• Proficiency in Google Marketing Platform, including Google Analytics 4, Looker Studio, and BigQuery.
• Hands-on experience with tag implementation platforms such as Adobe Launch and GTM.
• Experience debugging via OmniBug, GA Debugger, Adobe Experience Cloud Debugger, and SQL.
• Ability to manage project plans and stakeholder requirements to meet delivery deadlines.
• Strong understanding of Statement of Work (SOW) obligations.
• Technical proficiency in SQL.

Preferred Skills

• Experience working with Mobile Measurement Platforms like Adjust or AppsFlyer.

Key Skills

Education

Any Graduate