Description

Own the analytics infrastructure for digital platform performance and user engagement. Ensure data integrity through rigorous tag validation and close collaboration with development teams. Build and maintain automated dashboards using Adobe Analytics, Tableau, and Power BI. Define KPIs with UX, marketing, and IT stakeholders to measure digital initiative impact. Execute A/B and multivariate testing setups, tracking, and performance analysis. Conduct deep-dive analyses to identify optimization opportunities for the digital member experience. Present data-driven insights to influence business decisions and contribute to team knowledge sharing.

Responsibilities

• Track and interpret digital platform performance data using Adobe Analytics.
• Ensure data accuracy through tag validation and collaboration with development teams.
• Develop and maintain automated dashboards using Adobe Analytics, Tableau, and Power BI.
• Support A/B and multivariate testing through setup, tracking, and performance analysis.
• Present data-driven stories and insights to stakeholders to influence business decisions.

Required Skills

• 5+ years of experience in digital analytics or business intelligence.
• Demonstrated expertise in Adobe Analytics.
• Proficiency in data visualization tools such as Tableau or Power BI.
• Experience with database querying tools (SQL) or similar data management tools.
• Familiarity with Adobe Experience Cloud tools such as Target and AEM.
• Knowledge of HTML, JavaScript, or tag management tools.
• Understanding of digital marketing metrics, journey analysis, and UX measurement.

Preferred Skills

• Experience in financial services or another highly regulated industry.
• Bachelor’s degree in a technical or business-related field.

Key Skills

Education

Any Graduate