Description

1. Business Experience Architecture

• Partner with business stakeholders to define customer experience strategies and transformation roadmaps
• Design end-to-end experience architecture across marketing content data and journey orchestration
• Align Adobe solutions with business KPIs conversion engagement retention ROI

2. Adobe Ecosystem Leadership

• Architect and integrate solutions across
• Adobe Experience Platform AEP Realtime customer data platform
• Adobe Experience Manager AEM Content and digital asset management
• Adobe Workfront Workflow and marketing operations
• Adobe Journey Optimizer AJO AJOD Realtime journey orchestration
• Customer Journey Analytics CJA Cross channel analytics and insights
• Define data flows schemas identity resolution strategies and governance models
• Ensure optimal use of realtime profiles segmentation and activation

3. Frontend Experience Delivery

• Guide frontend architecture using modern frameworks React Nextjs etc
• Ensure seamless integration between frontend layers and AEMAEP
• Drive best practices in performance personalization and UX consistency

4. Agentic AI Integration

• Design and implement Agentic AI driven workflows for
• Autonomous campaign optimization
• Intelligent content generation personalization
• Predictive customer journey orchestration
• Integrate AI agents with Adobe ecosystem for decisioning and automation
• Establish governance frameworks for AI transparency accuracy and ethics

5. Data Insights Strategy

• Architect unified data models enabling 360 customer view
• Leverage CJA and AEP for Realtime and historical insights
• Enable closed loop measurement systems across marketing and experience delivery

6. Stakeholder Program Leadership

• Act as a bridge between business marketing data and engineering teams
• Lead solution design workshops and executive presentations
• Mentor teams and define architecture standards and best practices

Key Skills

Education

Any Gradute