Description

You will build and manage end-to-end email and SMS campaigns within the Adobe Campaign Classic environment.

Responsibilities

• Develop and own the framework, goals, and validation for omni-channel marketing and CRM campaigns targeting patients and HCPs.
• Collaborate with Brand teams, Marketing, and Data Operations to maximize user experience and ensure adherence to business rules.
• Advise on business use cases, data requirements, and the creation of Business Requirement Documents (BRD).
• Execute QA and UAT testing for all campaigns to ensure technical accuracy.
• Manage campaign configuration, issue resolution, and project delivery timelines.

Required Skills

• 4+ years of experience building end-to-end email and SMS campaigns in Adobe Campaign Classic.
• Proven experience with operational campaign management and data integration across digital channels.
• Experience managing complex CRM programs with both internal teams and external partners.
• Ability to operationalize email marketing, direct mail, telemarketing, and digital marketing programs.
• Strong understanding of project management fundamentals.
• Bachelor’s Degree in Marketing, IT, Digital Marketing, or a related field.
• Ability to manage multiple priorities and influence cross-functional stakeholders.

Preferred Skills

• Experience with JavaScript, SQL, XML, JSON, and HTML.
• Background working in the pharmaceutical industry.

Key Skills

Education

Not specified