Description

Lead technical execution and architecture for marketing campaigns using Adobe Campaign Classic.

Responsibilities

• Own the end-to-end campaign lifecycle, including audience segmentation, exclusions, and channel assignment.
• Architect and design technical solutions, creating high-level design documents and schema configurations.
• Build complex campaign workflows, deliveries, webapps, and automation processes.
• Manage cross-channel integrations across email, SMS, push notifications, and social media.
• Lead onsite and offshore teams while serving as the single point of contact for client requirements.

Required Skills

• 5+ years of experience with Adobe Campaign Classic 8 features.
• Expertise in architecting solutions and implementing schemas and configurations.
• Hands-on experience with SQL, HTML5, CSS, and JavaScript.
• Experience with Adobe Campaign integrations including AEM, Analytics, AEP, and Target.
• Proficiency in API integrations (SOAP) and JavaScript-based installations.
• Ability to translate business requirements into technical campaign developments.
• Experience managing data imports and complex process automation.
• Proven ability to manage technical teams and guide operational best practices.

Preferred Skills

• Knowledge of offer engine management and dynamic offer assignment.
• Experience managing default templates and creating custom templates.
• Background in defining marketing strategies through segmentation and business rule analysis.

Key Skills

Education

Any Graduate