Description

You will lead the end-to-end execution of marketing campaigns based on business objectives and audience analysis.

Responsibilities

• Build and execute end-to-end campaigns across SMS, Push, Email, Direct Mail, and Social Media channels.
• Develop comprehensive marketing campaigns by analyzing customer requirements, targeting audiences, and marketing trends.
• Conduct data analysis and research on audience preferences to tailor campaign content.
• Collaborate with internal stakeholders to align campaign objectives with broader marketing goals.
• Use A/B testing and experimentation to optimize performance and derive actionable insights.

Required Skills

• 5+ years of experience in marketing campaign management or related roles.
• 4+ years of IT experience.
• Proficiency in Adobe Campaign, Unioca, or Eloqua.
• Competency in SQL for data manipulation.
• Strong analytical ability to interpret data and make data-driven decisions.
• Proven project management and team leadership skills.
• Any Graduate degree.

Preferred Skills

• Experience with Adobe Real-Time CDP (AEP) and Adobe Journey Optimizer (AJO).
• Exposure to CRM data, Qlikview, or Python.

Key Skills

Education

Any Graduate