Description

Lead end-to-end execution of marketing campaigns based on business objectives and audience analysis.

This role is on-site.

Responsibilities

• Build and execute campaigns across SMS, Push, Email, Direct Mail, and Social Media channels.
• Develop marketing strategies by analyzing customer requirements, targeting audiences, and current trends.
• Conduct data analysis and research on audience preferences to tailor campaign content.
• Collaborate with internal stakeholders to align campaign objectives with broader marketing goals.
• Use A/B testing and experimentation to optimize performance and derive actionable insights.

Required Skills

• 5+ years of experience in marketing campaign management or related roles.
• 4+ years of IT experience.
• Proficiency in Adobe Campaign, Unica, or Eloqua.
• Strong competency in SQL for data manipulation.
• Proven project management and team leadership skills.
• Ability to interpret data and make data-driven decisions.

Preferred Skills

• Experience with Adobe Real-Time CDP (AEP) and Adobe Journey Optimizer (AJO).
• Exposure to CRM data, Qlikview, or Python.

Key Skills

Education

Any Graduate