Description

You will build and maintain data pipelines that integrate diverse sources into Adobe CDP. You will design and optimize database schemas and data models to support reporting needs. You will develop, refine, and manage audiences using advanced segmentation logic within Adobe CDP. You will leverage Adobe CJA and AJO to generate reports, define audiences, and activate campaigns. You will query complex datasets using SQL to provide custom insights and create reporting solutions based on XDM objects. You will manage data collection and instrumentation strategies using tag management tools.

Responsibilities

• Build and maintain data pipelines integrating various sources into Adobe CDP.
• Design, document, and optimize database schemas and data models for data integration.
• Develop and manage audiences within Adobe CDP using advanced segmentation logic.
• Work with Adobe CJA and AJO to generate reports and activate campaigns.
• Query complex datasets using SQL to generate custom reports and insights.

Required Skills

• Hands-on experience with Adobe Experience Platform tools: Adobe CDP, Customer Journey Analytics (CJA), and Adobe Journey Optimizer (AJO).
• Proficiency in SQL and experience querying large-scale datasets.
• Experience with creating and refining audience segments within a CDP.
• Familiarity with XDM schema, custom data models, and report generation.
• Experience with Tag Management Systems, preferably Adobe Launch or GTM.
• Strong understanding of database schema design, data streaming, and integration patterns.
• 5+ years of professional engineering experience.

Key Skills

Education

Any Gradute