Description

Key Responsibilities

•  Solution Architecture Strategy
• Lead the architecture and design of personalization solutions using Adobe Experience Platform RealTime CDP Journey Optimizer Adobe Target and Audience Manager
• Develop enterprise personalization blueprints aligned with business goals marketing strategies and customer experience visions
• Define and maintain personalization roadmaps ensuring scalable high performing solutions
• Adobe Experience Platform Expertise
• Architect AEP data models XDM schemas ingestion pipelines and profile unification strategies
• Define identity resolution strategies segment definitions and audience activation workflows
• Leverage AEP Decisioning Services for realtime content and offer personalization

Integration Orchestration

•  Design integrations between AEP and external systems CRM analytics platforms marketing automation ecommerce call center etc
• Enable crosschannel orchestration with Adobe Journey Optimizer and realtime triggers
• Collaborate with engineering teams to ensure seamless APIbased and batchbased data exchanges
• Governance Compliance Performance
• Ensure compliance with GDPR CCPA and data governance best practices
• Optimize AEP configurations for performance scalability and cost efficiency
• Establish governance frameworks for audience and personalization rule management
• Stakeholder Engagement Leadership
• Act as the personalization thought leader for internal and external stakeholders
• Partner with marketing analytics and technology teams to identify use cases and deliver business outcomes
• Mentor junior architects and implementation teams on best practices

Required Skills Experience

•  12 years in Digital Marketing Mar Tech or Data Architecture with a strong focus on personalization
• 5 years hands on experience with Adobe Experience Platform including RealTime CDP Journey Optimizer Decisioning Service and Adobe Target
• Strong knowledge of XDM schema’s identity resolution segment building decisioning and activation
• Proven track record of delivering enterprise scale personalization solutions
• Strong understanding of data privacy regulations and customer data governance
• Familiarity with cloud platforms AWS Azure GCP and modern integration patterns APIs event streaming ETL
• Excellent communication presentation and stakeholder management skills

Preferred Qualifications

•  Adobe Certified Expert in AEP or related Adobe Experience Cloud products
• Exposure to retail BFSI travel or telecom industries with largescale personalization needs

Key Skills

Education

Bachelor's degree