Description

Responsibilities

Customer Data Enablement & Integration

• Design, build, and maintain reliable data ingestion pipelines into Adobe Experience Platform from digital properties, enterprise systems, and approved third-party data sources.
• Ensure customer interaction, behavioral, and profile data is accurate, timely, and fit for use across analytics, reporting, and personalization use cases.
• Partner with upstream data teams to align on data definitions, delivery methods, and quality standards.

Data Modeling & Platform Configuration

• Create and manage XDM (Experience Data Model) schemas, datasets, and data flows to support standardized, reusable customer data models.
• Apply consistent modeling practices that enable downstream analytics, measurement, and reporting.
• Document schema intent, key fields, and usage guidance to promote transparency and reuse across teams.

Identity Resolution & Profile Management

• Implement identity resolution strategies that responsibly unify customer interactions across channels while respecting privacy, consent, and regulatory requirements.
• Configure merge policies and identity rules that support trusted real-time customer profiles.
• Collaborate with privacy, legal, and governance partners to ensure identity practices align with client policy.

Audience & Personalization Enablement

• Build, test, and maintain audience segments based on approved business use cases such as education, engagement, and experience optimization.
• Enable compliant activation of audiences to downstream Adobe and enterprise platforms.
• Support audience validation and monitoring to ensure accuracy and business confidence.

Platform Integration & Analytics Support

• Integrate Adobe Experience Platform with Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer.
• Ensure data is structured and governed to support consistent reporting, experimentation, and performance measurement.
• Partner with analytics teams to troubleshoot data issues impacting dashboards, experiments, or executive reporting.

Data Governance, Privacy & Risk Management

• Apply data governance labels, access controls, and consent enforcement within Adobe Experience Platform.
• Ensure customer data usage is traceable, auditable, and aligned with approved purposes.
• Support ongoing risk assessments and audits by providing clear documentation and data lineage.

Operational Excellence

• Monitor ingestion pipelines, datasets, and profiles to ensure platform stability, reliability, and data quality.
• Troubleshoot and resolve data issues efficiently while documenting root causes and preventative actions.
• Follow enterprise change management and release processes to support production stability.

Collaboration & Continuous Improvement

• Work closely with Product, Marketing, Analytics, Engineering, and Data Governance teams to translate business needs into scalable AEP solutions.
• Communicate complex technical concepts clearly to non-technical partners.
• Stay current on Adobe Experience Platform enhancements and recommend improvements that increase trust, scalability, or decision impact

Key Skills

Education

Bachelor's degree