Description
You will analyze large volumes of raw data to create effective visual stories and actionable insights for business owners.
Responsibilities
- Structure and interpret complex datasets into visual presentations and dashboards.
- Implement analytics platforms including web reporting tools and tag management software.
- Manage client relationships through clear written and verbal communication of analytical findings.
- Adapt to changing priorities and solve problems independently in a detail-oriented manner.
- Evaluate new analytics technologies and stay updated on digital marketing trends.
Required Skills
- 3-5 years of experience in digital analytics.
- Advanced proficiency in Adobe Analytics, specifically Analysis Workspace.
- Hands-on experience with Adobe Target.
- Expertise in Excel for building complex dashboards.
- Proficiency in PowerPoint for designing analytics-based visualizations.
- Experience with data visualization tools such as Tableau or Power BI.
- Bachelor's Degree.
Preferred Skills
- MBA or Master's degree in a quantitative discipline.
- Experience at a marketing/advertising agency or consulting firm.
- Experience with Customer Data Platforms (CDPs) or other MarTech platforms.
- Offline/online data integration experience.
- Statistical modeling, including attribution and predictive modeling.
- Knowledge of digital marketing platforms like DV360 or Trade Desk.
- Ability to write and execute SQL queries.
- General knowledge of JavaScript.