Description

You will analyze large volumes of raw data to create effective visual stories and actionable insights for business owners.

Responsibilities

• Structure and interpret complex datasets into visual presentations and dashboards.
• Implement analytics platforms including web reporting tools and tag management software.
• Manage client relationships through clear written and verbal communication of analytical findings.
• Adapt to changing priorities and solve problems independently in a detail-oriented manner.
• Evaluate new analytics technologies and stay updated on digital marketing trends.

Required Skills

• 3-5 years of experience in digital analytics.
• Advanced proficiency in Adobe Analytics, specifically Analysis Workspace.
• Hands-on experience with Adobe Target.
• Expertise in Excel for building complex dashboards.
• Proficiency in PowerPoint for designing analytics-based visualizations.
• Experience with data visualization tools such as Tableau or Power BI.
• Bachelor's Degree.

Preferred Skills

• MBA or Master's degree in a quantitative discipline.
• Experience at a marketing/advertising agency or consulting firm.
• Experience with Customer Data Platforms (CDPs) or other MarTech platforms.
• Offline/online data integration experience.
• Statistical modeling, including attribution and predictive modeling.
• Knowledge of digital marketing platforms like DV360 or Trade Desk.
• Ability to write and execute SQL queries.
• General knowledge of JavaScript.

Key Skills

Education

Not specified