Description
Structure and interpret complex datasets to create visual stories and actionable insights for business stakeholders.
Responsibilities
- Build and maintain dashboards and visual presentations using Excel, Tableau, or Power BI.
- Implement and manage analytics platforms, including web reporting tools and tag management software.
- Communicate analytical findings clearly to clients through written and verbal reports.
- Evaluate new analytics technologies and stay current with digital marketing trends.
- Resolve problems independently while adapting to shifting priorities.
Required Skills
- 3-5 years of experience in digital analytics.
- Advanced proficiency in Adobe Analytics, specifically Analysis Workspace.
- Hands-on experience with Adobe Target.
- Expertise in Excel for building complex dashboards.
- Proficiency in PowerPoint for designing analytics-based visualizations.
- Experience with data visualization tools such as Tableau or Power BI.
- Bachelor's Degree.
Preferred Skills
- MBA or Master's degree in a quantitative discipline.
- Experience at a marketing/advertising agency or consulting firm.
- Ability to write and execute SQL queries.