Description

Key Responsibilities

• Design and implement customer journeys using Adobe Journey Optimizer
• Build and manage event-driven journeys, time-based campaigns and real-time personalization use cases
• Collaborate with cross-functional teams, marketing, data, and engineering to translate business requirements into AJO workflows
• Utilize AEP capabilities such as Real-Time Customer Profile Segments Schemas XDM and Datasets to create journey conditions and triggers
• Work with APIs Decisioning AJOD Module and Event Forwarding for real-time data ingestion and outbound integrations
• Design and test email templates push notifications and in-app messages within AJO
• Implement offer decisioning and personalized content blocks using AJO Offer Library
• Perform unit testing, UAT, and AB testing within journeys to ensure optimal performance
• Monitor journey performance, troubleshoot issues, and optimize for KPIs eg engagement conversion
• Ensure governance and best practices around data privacy consent and compliance (GDPR, CCPA, etc.)

Technical Skills

• Strong experience with Adobe Journey Optimizer AJO
• Working knowledge of Adobe Experience Platform AEP, especially Schemas XDM modeling Segment Builder, and RealTime Customer Profile RTCP Datasets and data ingestion
• Familiarity with Customer Journey Analytics CJA and Adobe Offer Decisioning is a plus
• Proficient in JavaScript, JSON, and RESTful API integration
• Good understanding of data sources batch and streaming identity stitching and audience activation
• Experience with Tag Management Tools Adobe Launch or Tealium is a plus

Preferred Qualifications

• Adobe Certified Expert Adobe Journey Optimizer Adobe Experience Platform
• Experience with other Adobe tools like Adobe Campaign Marketo Eloqua Adobe Target or Adobe Analytics is a plus
• Experience in industries such as retail, telecom, BFSI, or Healthcare is a plus
• Understanding of privacy regulations GDPR CCPA and consent frameworks

Key Skills

Education

Bachelor's degree