Description

What You'll Do:

• AEP Data Management: Build and manage Experience Data Model (XDM) schemas, identity graphs, and real-time customer profiles.
• Configure data sources, streaming/batch ingestion, and destinations .AJO Journey Orchestration: Design, test, and execute multi-step customer journeys using event triggers, audience eligibility rules, and conditional logic. Personalization Decisioning: Implement dynamic content, message templates (email, push, SMS, custom actions), throttling, frequency capping, and Offer Decisioning. Integration Tagging: Utilize APIs, webhooks, JSON data transformations, and tag management systems like Adobe Launch. Governance Privacy: Ensure compliance with data privacy regulations, consent management frameworks, and enterprise data governance.

Expertise You'll Bring:

• Strong hands-on expertise in AJO,AEP.
• Relevant experience: Between 8 to 12 Years.
• Experience: 3 to 9 years of relevant IT/digital marketing technology experience. Core Technical Stack: Hands-on proficiency in AEP Real-Time CDP, AJO, XDM, SQL, JSON, and REST APIs. Campaign Knowledge: Strong understanding of customer segmentation, event-driven architecture, and multi-channel marketing operations.
• Education: Bachelor's or Master's degree in Computer Science, Engineering, Information Technology, or equivalent practical experience.
• Educational background: Bachelor's or Master's degree in Computer Science, Engineering, Information Technology, Software Engineering, Electronics & Communication Engineering, Business Administration, or a related discipline, as relevant to the role

Key Skills

Education

Any Graduate