Description

You will manage web analytics for travel and lifestyle data, focusing on Adobe Analytics implementation and reporting.

Responsibilities

• Own the integrity and accuracy of Adobe Analytics data through continuous validation.
• Develop and maintain dashboards to monitor KPIs, user behavior, and marketing impact.
• Investigate and resolve data anomalies or reporting issues end-to-end.
• Partner with engineering teams to troubleshoot complex metrics and segmentation.
• Translate complex datasets into concise, actionable summaries for leadership.

Required Skills

• Extensive, hands-on expertise in Adobe Analytics as a primary tool.
• Advanced experience building complex reports, custom metrics, and segments.
• Proven ability to build and rebuild dashboards from large datasets.
• Strong data validation skills with meticulous attention to metric definitions.
• Ability to independently identify and resolve reporting discrepancies.
• Strong verbal and written communication for non-technical stakeholders.
• Experience uncovering trends and patterns within complex datasets.

Preferred Skills

• Experience with tagging implementations and data collection alignment.

Key Skills

Education

Not specified