Description

Responsibilities:

• - Build, deploy, and maintain GTM (Web) containers including tags, triggers, variables, consent checks, and folder/workspace organization.
• - Partner with product and engineering teams to define and implement a scalable data layer (covering event taxonomy, parameters, naming conventions, and documentation).
• - Configure and administer GA4 event tracking, conversions, cross-domain measurement, referral exclusions, and basic attribution hygiene.
• - Troubleshoot tagging and data issues using Tag Assistant and browser developer tools; perform root-cause analysis and execute fixes.
• - Support measurement for CM360, including Floodlight configuration/validation and alignment with trafficking and campaign requirements.
• - Assist with conversion alignment across DV360 and SA360, ensuring consistent naming, IDs, and reporting definitions.
• - Create and execute tagging QA test plans for releases and campaigns across multiple environments, devices, and browsers.
• - Maintain a complete tracking plan, tag inventory, data dictionary, and change log while enforcing strict release/version control.
• - Implement consent-aware tagging patterns (CMP integrations, Consent Mode) to ensure regional data privacy compliance.

Required Qualifications:

• - 2 to 5+ years of hands-on experience with Google Tag Manager (GTM) implementation and technical troubleshooting.
• - Strong working experience with GA4 event modeling, conversion setups, and reporting validation.
• - Experience supporting the Google Marketing Platform (GMP) ecosystem, specifically CM360 and Floodlight configurations.
• - Solid understanding of web measurement fundamentals, including cookies, browser storage, request/response behavior, and tracking constraints (ITP/ETP, ad blockers).
• - Excellent technical documentation skills and the ability to communicate tracking logic to both technical developers and marketing stakeholders.
• Preferred Qualifications:
• - Experience implementing GTM Server-Side tagging and/or advanced consent frameworks (OneTrust, Cookiebot, etc.).
• - Familiarity with BigQuery (GA4 raw data export) and basic SQL for data validation/reconciliation.
• - Exposure to broader MarTech/AdTech tools such as Looker Studio, Meta Conversions API (CAPI), Customer Data Platforms (CDPs), or identity solutions.
• - Relevant active certifications in GA4 or Google Marketing Platform modules

Key Skills

Education

Bachelor's degree