Description

You will own the implementation, maintenance, and troubleshooting of web analytics tagging and data layers across the Google Marketing Platform ecosystem.

This role is on-site.

Responsibilities

• Build, deploy, and maintain Google Tag Manager containers, including tags, triggers, variables, and consent checks.
• Define and implement a scalable data layer with product and engineering teams, covering event taxonomy and naming conventions.
• Configure GA4 event tracking, conversions, cross-domain measurement, and attribution hygiene.
• Administer CM360 Floodlight configurations and align conversion data across DV360 and SA360.
• Execute tagging QA test plans and maintain tracking plans, tag inventories, and change logs.

Required Skills

• 2 to 5+ years of hands-on experience with Google Tag Manager (GTM) implementation.
• Strong working experience with GA4 event modeling, conversion setups, and reporting validation.
• Experience with Google Marketing Platform, specifically CM360 and Floodlight configurations.
• Solid understanding of web measurement fundamentals, including cookies, browser storage, and tracking constraints.
• Proficiency in SQL and BigQuery for data validation and reconciliation.
• Ability to communicate tracking logic to technical developers and marketing stakeholders.
• Bachelor's degree in a relevant field.

Preferred Skills

• Experience with GTM Server-Side tagging and advanced consent frameworks (OneTrust, Cookiebot).
• Familiarity with MarTech tools such as Looker Studio, Meta Conversions API (CAPI), or CDPs.

Key Skills

Education

Bachelor's degree