Description

Manage end-to-end mobile app marketing campaigns to drive user engagement and business metrics.

Responsibilities

• Craft and implement mobile app campaign strategies targeting specific user lifecycle stages and segments.
• Execute comprehensive mobile app marketing campaigns using app retargeting platforms.
• Optimize campaign performance through continuous data analysis and A/B testing.
• Collaborate with product, analytics, and IT teams to align marketing strategies with app updates and releases.
• Monitor industry trends and competitor activities to recommend strategic improvements.

Required Skills

• 2-4 years of experience in mobile app marketing and campaign management.
• Hands-on experience with Clevertap, Moengage, Webengage, or Netcore.
• Proficiency in digital marketing and analytics.
• Ability to translate user behavior data into actionable strategic insights.
• Strong communication skills for collaborating with internal business channels and external vendors.
• Bachelor's or Master's degree in Marketing or a related field.

Key Skills

Education

Bachelor's/Master’s degree