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Merkle Sokrati Logo
Audience Platform Architect

Merkle Sokrati

 

Pune, Maharashtra, India

Posted On: Just posted
Experience: 2+ years
Availability: Hybrid
Openings: 1
Category: Platform Architect
Tenure: No Preference/Any
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Description

Lead the design, development, and optimization of Salesforce Data Cloud data models and use cases.

Responsibilities

  • Lead end-to-end implementation of Salesforce Data Cloud (CDP), covering data acquisition, integration, and quality assurance.
  • Design and implement data models, pipelines, and transformations to support ingestion, integration, and enrichment.
  • Configure data-driven segmentation strategies, identity management, and calculated insights.
  • Integrate data from CRM systems, databases, Snowflake, and third-party platforms to support personalization.
  • Monitor the platform to detect and resolve technical disruptions or errors.

Required Skills

  • 2+ years of experience focusing on Salesforce Data Cloud or custom database solutions.
  • Expertise in data modeling, ETL processes, and SQL.
  • Hands-on experience with Salesforce CRM and Salesforce Marketing Cloud.
  • Strong understanding of data integration, API utilization, and CDP management practices.
  • Experience with data segmentation, decisioning, and Next Best Action workflows.
  • Knowledge of data governance and compliance.
  • Familiarity with cloud technologies including AWS, Azure, or GCP.

Preferred Skills

  • Salesforce Data Cloud Consultant certification.

Education

Bachelor's degree in Computer Science, Information Technology

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