Description

You will drive brand strategic development by delivering consumer insights that influence business decisions and brand growth.

Responsibilities

• Manage the end-to-end consumer research process, including designing testing strategies, executing research plans, and managing budgets.
• Identify consumer trends by monitoring internal and external research, industry reports, and market updates.
• Synthesize complex data into actionable recommendations and present them to stakeholders to impact business strategy.
• Coordinate with remote teams and external agencies to ensure research execution aligns with brand objectives.
• Identify project roadblocks and develop action plans to maintain timelines and objectives.

Required Skills

• 6-7 years of experience in consumer research or consumer insights.
• Proven expertise in qualitative and quantitative research methodologies, including brand DNA, segmentation, positioning, product testing, and ad testing.
• Strong project management skills with the ability to manage multiple simultaneous workstreams.
• Proficiency in Excel for data projection and formulas, and PowerPoint for creating structured reports and presentations.
• Analytical mindset with the ability to synthesize data across multiple information sources.
• Strong verbal and written communication skills for delivering succinct presentations.
• Experience working with remote and diverse teams.

Preferred Skills

• Experience within the luxury industry (beauty, clothing, or travel).
• Background in the beauty industry.
• Experience supporting brand development.

Key Skills

Education

Bachelor's degree