Description

You will apply statistical methodologies to measure marketing impact across multiple customer groups and therapeutic areas.

Responsibilities

• Conduct advanced analytics to support brand planning and promotional resource allocation.
• Liaise between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures ensuring marketing strategy integrates into sales force call plans (in-person, virtual, digital).
• Communicate and ensure the effective use of responsible analytical results with internal customers.
• Build and share knowledge of analytical methodologies and external vendor capabilities.

Required Skills

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources and analytical methodologies.
• Proficiency in advanced analytical techniques including multivariate analysis and promotional responsiveness.
• Proficiency in R/Python and/or SAS and other data extraction tools such as SQL.
• Experience analyzing large, deidentified patient claims data sets strongly preferred.
• Experience in conducting digital analytics (email, banner, mobile, alerts) or related analytical field.
• Experience in coordinating insights from disparate functions (marketing research, forecasts) into comprehensive analysis.
• Proficiency in the development, documentation, and communication of analytical plans.
• Experience with Excel and Power Point.

Key Skills

Education

Bachelor's degree