Description

Apply statistical methodologies to measure marketing impact across customer groups and therapeutic areas, supporting brand planning and resource allocation.

This role is on-site.

Responsibilities

• Conduct advanced analytics to support brand planning and promotional resource allocation.
• Liaise between Marketing and Sales to develop business tactics and strategies.
• Execute departmental procedures ensuring marketing strategy integrates into sales force call plans.
• Communicate analytical results and ensure effective use with internal customers.
• Build and share knowledge of analytical methodologies and external vendor capabilities.

Required Skills

• Bachelor's degree and seven (7) years of analytic experience with relevant data sources.
• Proficiency in advanced analytical techniques including multivariate analysis and promotional responsiveness.
• Proficiency in R, Python, and/or SAS.
• Experience with data extraction tools such as SQL.
• Proficiency in developing, documenting, and communicating analytical plans.
• Experience with Excel and PowerPoint.

Preferred Skills

• Experience analyzing large, deidentified patient claims data sets.
• Experience in conducting digital analytics (email, banner, mobile, alerts).

Key Skills

Education

Bachelor's degree