Description

You will drive lead generation and market expansion for B2B events.

Responsibilities

• Conduct market research to identify potential leads and target markets for B2B events.
• Execute lead generation strategies including cold calling, email marketing, and social media outreach.
• Engage with prospects to assess needs and present relevant products or services.
• Maintain an accurate lead database for tracking, reporting, and evaluation.
• Collaborate with the sales team to facilitate lead conversion and handovers.

Required Skills

• 5+ years of experience in Business Development or Lead Generation.
• Proven ability in cold calling and email marketing.
• Experience with social media and digital marketing strategies.
• Strong organizational and time management skills.
• Ability to monitor industry trends and competitor activity.
• Effective communication skills for prospect engagement.

Preferred Skills

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.

Key Skills

Education

Bachelor’s/Master’s in Marketing, Business