Description

Design and maintain customer journeys for global clients using marketing automation platforms like Braze.

You will manage orchestration, message delivery, and technical troubleshooting across email, SMS, and mobile push channels.

• Design and configure customer journeys, including audience segmentation and data interrogation.
• Develop HTML email, SMS, and mobile push code that adheres to brand guidelines and creative designs.
• Script dynamic content, personalization, and segmentation variables while performing quality checks.
• Troubleshoot technical and functional issues within Braze or related marketing automation platforms.
• Mentor junior developers and offshore teams on technical requirements and best practices.

Required Skills

• 5+ years of experience in marketing automation or campaign analysis.
• Proficiency in developing HTML content for email, SMS, and mobile push.
• Hands-on experience with Braze, Adobe Campaign, Marketo, Mailchimp, or SFMC.
• Strong understanding of UI/UX, template designs, and front-end development.
• Ability to troubleshoot technical issues and manage HTML assets within ESP platforms.
• Experience working within Agile methodologies.
• Strong analytical and critical thinking skills for solving technical problems.

Preferred Skills

• Knowledge of major ESPs, Litmus, and anti-spam technologies.
• Certification in digital or email marketing.

Key Skills

Education

Any Graduate