Description

You will plan and execute integrated omni-channel marketing campaigns to drive awareness and acquisition in net new accounts.

Responsibilities

• Create and execute multi-touch customer journeys to build leads, pipeline, and revenue.
• Manage day-to-day operations for multiple campaigns with a focus on performance KPIs.
• Plan, execute, and measure effective lead nurture programs.
• Analyze the conversion funnel to identify opportunities and report on performance.
• Collaborate with cross-functional teams and communicate plans to marketing leadership.

Required Skills

• 5+ years of experience in B2B demand generation, account-based marketing, or campaign management.
• Proficiency with Marketo and Salesforce.
• Experience in email marketing, conversion rate optimization, and SEM.
• Background in content syndication, social advertising, paid digital, and webinars.
• Knowledge of ABM platforms such as 6Sense, Demandbase, or Terminus.
• Strong understanding of buyer personas, buying journeys, and funnel stages.
• Ability to manage 1:1, 1:few, and 1:many ABM strategies.
• Analytical mindset for data-driven decision making.
• Bachelor’s Degree.

Key Skills

Education

Bachelor’s Degree