Description

About the Role
End-to-end campaign execution — from design and development to launch based on detailed briefing documents
Workflow orchestration across channels like Email, SMS, and App Notifications
Strong command over SQL, relational databases, and data-driven audience segmentation
Personalization & automation strategies to deliver meaningful customer experiences
Experience creating reusable campaign templates and scalable frameworks
Continuous performance monitoring, optimization, and A/B testing for better engagement
Collaboration with cross-functional teams including creative, data, and global stakeholders
Familiarity with tools like Jira & Confluence for project tracking and agile execution

Technical toolkit includes:
SAP Emarsys (preferred), Salesforce Marketing Cloud, Adobe Campaign, HCL Unica, along with HTML, CSS, JavaScript, API integrations, and dynamic content handling

Key Skills

Education

Any Graduate