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Softcom, Inc Logo
Content Director

Softcom, Inc

 

Bengaluru, Karnataka, India

Posted On: 2 days ago
Experience: 5+ years
Availability: Onsite
Openings: 2
Category: Content Manager
Tenure: Full-time Only
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Description

You will lead content strategy and production across written and multimedia formats.

This role is on-site.

Responsibilities

  • Develop cohesive strategies and produce content for websites, ads, video, email, and case studies.
  • Craft campaign messaging that communicates value propositions and brand differentiation.
  • Own the content calendar to maintain consistent output across all channels.
  • Act as the primary writer and editor, ensuring quality assurance for all external communications.
  • Research and write long-form assets including white papers, eBooks, and thought leadership articles.

Required Skills

  • 7-10 years of experience in content development.
  • Bachelor’s degree in Marketing, Communication, Journalism, Business, or a related discipline.
  • Strong creative writing and storytelling skills using customer stories and data.
  • Deep understanding of content strategy and tactical SEO.
  • Ability to act as a brand steward, maintaining identity, tone, and style.
  • Experience in B2B and SaaS environments.
  • Proven ability to translate industry insights and data into compelling narratives.

Preferred Skills

  • Experience creating content for account-based marketing (ABM) campaigns.

Education

Bachelor's

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