Description

Lead content strategy and execution for the US B2B IT market.

Responsibilities

• Develop and execute annual content marketing plans and calendars.
• Identify target audience needs in the US market to ensure content resonance.
• Monitor performance metrics and adjust strategies to meet KPIs and contribute to the revenue pipeline.
• Coach and mentor content writers on best practices to ensure timely, high-quality delivery.
• Map content to awareness, consideration, and conversion stages of the customer lifecycle.

Required Skills

• 10+ years of B2B IT Services content writing experience.
• Deep understanding of the B2B IT Services and Product landscape.
• Experience copy editing websites, landing pages, blogs, ad copies, flyers, mailers, and presentations.
• Ability to develop writing style guides for all marketing collateral.
• Proven experience in team handling and mentoring.
• Excellent oral and verbal communication skills.
• Ability to work in a hybrid model (3 days a week in office in Chennai).
• Any Graduate degree.

Key Skills

Education

Any Graduate