Description

You will own the end-to-end content lifecycle to drive revenue and support GTM communication within the Marketing Operations team.

Responsibilities

• Lead project kickoffs and interactive sessions to translate business requirements into creative concepts and storyboards.
• Conceptualize and craft high-impact themes for GTM communications, including proposals, executive summaries, microsites, case studies, and capability decks.
• Organize, categorize, and publish content across specific organizational channels and tools.
• Prepare recurring and ad-hoc management reports and analyses to track business performance through data and insights.
• Execute creative concepts by applying storytelling and design frameworks to ensure all output meets business needs.

Required Skills

• 5+ years of experience in content marketing, specifically within B2B environments or the IT services sector.
• Proven expertise in copywriting, funnel creation, and conversion optimization.
• Strong ability to synthesize complex information into simple, effective, and scalable content.
• Hands-on experience managing email marketing, social media, and customer success campaigns.
• Deep knowledge of storytelling, creative writing fundamentals, and AIDA-grade content frameworks.
• Proficiency in marketing analytics and using data to influence strategic choices.
• Understanding of SDLC and mobile app development processes, including testing cycles.
• Experience with GTM strategies and marketing-led growth.
• Ability to manage individual deliverables while assisting with overall team workload.

Key Skills

Education

ANY GRADUATE