You will own the end-to-end content lifecycle to drive revenue and support GTM communication within the Marketing Operations team.
Responsibilities
Lead project kickoffs and interactive sessions to translate business requirements into creative concepts and storyboards.
Conceptualize and craft high-impact themes for GTM communications, including proposals, executive summaries, microsites, case studies, and capability decks.
Organize, categorize, and publish content across specific organizational channels and tools.
Prepare recurring and ad-hoc management reports and analyses to track business performance through data and insights.
Execute creative concepts by applying storytelling and design frameworks to ensure all output meets business needs.
Required Skills
5+ years of experience in content marketing, specifically within B2B environments or the IT services sector.
Proven expertise in copywriting, funnel creation, and conversion optimization.
Strong ability to synthesize complex information into simple, effective, and scalable content.
Hands-on experience managing email marketing, social media, and customer success campaigns.
Deep knowledge of storytelling, creative writing fundamentals, and AIDA-grade content frameworks.
Proficiency in marketing analytics and using data to influence strategic choices.
Understanding of SDLC and mobile app development processes, including testing cycles.
Experience with GTM strategies and marketing-led growth.
Ability to manage individual deliverables while assisting with overall team workload.