Description

Manage and optimize multichannel marketing campaigns using Adobe Campaign Classic. Execute and optimize campaigns across email and SMS channels. Implement customer journeys and marketing automation strategies. Build conversion funnels and conduct A/B testing. Define and manage workflows and audience segmentation.

Responsibilities

• Execute and optimize multichannel campaigns across email and SMS channels.
• Implement customer journeys and marketing automation strategies via Adobe Campaign Classic.
• Build conversion funnels and conduct A/B testing.
• Define and manage workflows and audience segmentation.
• Analyze campaign performance using data analytics.

Required Skills

• At least 2 years of experience executing marketing automation campaigns on Adobe Campaign Classic.
• Proficiency in Adobe Campaign and Data Analytics.
• Experience with HTML and CSS.
• Advanced knowledge of Excel.
• C1 level English proficiency in both spoken and written communication.
• Bachelor's degree in Marketing, Business Administration (ADE), or a similar field.
• Strong organizational skills and high attention to detail.

Preferred Skills

• Adobe Campaign Classic certification.
• Additional Adobe certifications or digital marketing training.
• Spanish language knowledge and B2B experience.

Key Skills

Education

Any Graduate