Description

Key Responsibilities

• Gather, analyze, and document business requirements for CRM enhancements and initiatives
• Translate business needs into functional specifications, user stories, and process flows
• Configure and support CRM platforms (e.g., Veeva CRM, Salesforce Sales/Service/Marketing Cloud)
• Partner with stakeholders (Sales Ops, Marketing, MLR, IT) to improve customer engagement workflows
• Support field teams (sales reps/MSLs) with CRM tools, reporting, and usability enhancements
• Manage backlog, prioritize enhancements, and coordinate with development teams
• Conduct UAT (User Acceptance Testing) and ensure solutions meet business requirements
• Develop and maintain reports/dashboards (e.g., call activity, HCP engagement, campaign performance)
• Ensure data quality, compliance, and adherence to pharma regulations (e.g., Sunshine Act alignment)
• Support integration efforts with MDM (Reltio), data warehouses (Snowflake/Databricks), and marketing automation tools
• Drive continuous improvement initiatives to optimize CRM adoption and user experience

Required Qualifications

• Bachelor’s degree (Business, Life Sciences, IT, or related field)
• Experience in:
  • CRM Business Analysis or Sales/Marketing Operations
  • Life Sciences commercial environment (pharma/biotech/medtech)
• Hands-on experience with Salesforce and/or Veeva CRM
• Strong knowledge of commercial processes (sales force execution, territory management, HCP engagement)
• Experience with requirements gathering, UAT, and stakeholder management
• Excellent communication and analytical skills

Preferred Skills

• Experience with Salesforce configurations (reports, workflows, objects, dashboards)
• Familiarity with Veeva ecosystem (Vault, Align, Nitro, PromoMats a plus)
• Understanding of data governance and MDM solutions (e.g., Reltio)
• Exposure to Power BI/Tableau for analytics and reporting
• Agile/Scrum experience (user stories, sprint cycles, backlog grooming)
• Knowledge of omnichannel engagement and digital marketing integration

Key Deliverables

• Business requirements documents (BRDs) / user stories
• CRM enhancements and release support
• Dashboards and reports for commercial insights
• UAT test scripts and validation results
• Process documentation and training materials

Key Skills

Education

Bachelor's degree