Description

You will manage customer engagement strategies across the entire lifecycle to drive value and prescriptive outcomes through personalized multi-channel campaigns.

Responsibilities

• Plan and execute engagement campaigns via email, push, in-app, WhatsApp, and SMS.
• Design and develop campaigns specifically targeting HNI audiences.
• Measure and optimize conversion rates across top, middle, and bottom funnel stages.
• Build and maintain a qualified lead pipeline for the sales team.
• Drive user retention through new initiatives such as referral programs.

Required Skills

• 2-5 years of experience in customer engagement, ideally within a B2C product company.
• Hands-on experience with engagement platforms such as CleverTap or MoEngage.
• Proven track record of improving conversion rates and sales via engagement campaigns.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization.
• Strong analytical skills for interpreting large datasets regarding app usage and feature adoption.
• Excellent written and verbal communication skills.
• Any Graduate degree.

Preferred Skills

• Experience in a B2C wealth-tech or fintech environment.

Key Skills

Education

Any Graduate