Description

You will drive customer value through personalized engagement strategies across the entire lifecycle.

Responsibilities

• Plan and execute engagement campaigns using email, push, in-app, WhatsApp, and SMS channels.
• Design tailored campaigns for High Net Worth Individuals (HNIs) to drive specific business outcomes.
• Measure conversion rates across the full funnel and implement initiatives to improve user retention and referral programs.
• Analyze large datasets, including app usage and feature adoption, to identify trends for senior management.
• Build a pipeline of qualified leads for the sales team and coordinate with product, sales, and marketing teams alongside third-party CRM vendors.

Required Skills

• 2-5 years of experience in customer engagement, preferably within a B2C product company.
• Hands-on experience with engagement platforms such as CleverTap or MoEngage.
• Proven ability to improve conversion rates and sales metrics through engagement campaigns.
• Proficiency in Microsoft Excel, PowerPoint, and data visualization.
• Strong data-driven mindset with the ability to track key metrics for long-term impact.
• Excellent written and verbal communication skills.
• Any Graduate degree.

Preferred Skills

• Experience in a B2C wealth-tech or fintech environment.

Key Skills

Education

Any Graduate