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Texarkana, TX, USA
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WHAT YOU’LL DO
● Distill client business objectives into meaningful, purpose-built solutions that align with overall marketing and organizational goals.
● Supporting the discovery and requirements gathering process to translate business needs into measurable tracking frameworks
● Collaborating with developers and the Analytics Lead to design and document data layer specifications for accurate event tracking
● Implementing, testing, and validating tags through Adobe Experience Platform Launch (Tags) and maintaining analytics configurations within Adobe Analytics
● Assist with technical/tag audits of clients websites and present findings/recommendations to stakeholders in a well-designed, clear and actionable fashion.
● Configuring data views, schemas, and connections within Adobe Customer Journey Analytics (CJA) to support dashboards and analysis
● Building and maintaining dashboards and visualizations within Adobe Analytics Workspace and CJA
● Performing QA and troubleshooting to ensure data accuracy and alignment across digital properties
● Partnering with cross-functional teams, including client partners, activation specialists, planning & strategy, and creative, to implement and integrate digital transformation initiatives effectively for clients
● Support and manage relationships with key vendors, ensuring optimal service levels and value for the agency
● Assisting in documentation, tagging governance, and data quality assurance processes
● Staying up to date with the latest updates in Adobe Experience Cloud, analytics frameworks, and evolving privacy standards
WHAT YOU’LL BRING
● 3-6 years of experience in digital analytics, preferably within AdTech/MarTech environments
● Experience with Adobe Analytics for implementation, configuration, and reporting
● Familiarity with Adobe Experience Platform (AEP) and AEP Launch (Tags) for tag management
● Hands-on experience configuring Adobe Customer Journey Analytics (CJA) data views, schemas, and connections
● Strong understanding of data layer structures and event-based tracking frameworks
● Experience using debugging tools such as Adobe Experience Platform Debugger, Charles Proxy, or Omnibug
● Expertise in the Ad-tech and Web Analytics (Adobe Analytics) space, Data Management, Attribution, and privacy tools
● Deep understanding of current data privacy regulations and tracking compliance
● Ability to translate business requirements into technical implementation steps
● Excellent analytical and communication skills with strong attention to detail
ADDITIONAL THINGS THAT WILL IMPRESS US
● Experience with Google Analytics 4 (GA4) or willingness to learn
● Familiarity with BigQuery or other modern data warehouses (e.g., Snowflake, Databricks)
● Understanding of CDP data modeling and identity stitching
● Basic knowledge of JavaScript or JSON for debugging and tag QA
● Adobe or Google certifications
● Experience with server-side tagging and marketing pixel tracking
Any Graduate
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