Description
Key Responsibilities and Duties
Data Acquisition and Preparation:
- Extract, Transform, and Load (ETL) data from various primary and secondary data sources (e.g., internal databases, cloud platforms, external APIs).
- Clean and preprocess raw data to ensure accuracy, consistency, and completeness, including identifying and correcting errors, managing missing data, and transforming formats.
- Design and maintain databases (e.g., data warehouse models) and data systems to optimize data access and quality.
Data Analysis and Interpretation:
- Apply statistical methods and data analysis techniques to perform exploratory and diagnostic analysis to uncover trends, anomalies, and relationships within complex datasets.
- Conduct hypothesis testing and develop models (e.g., regression analysis) to support business questions and predict outcomes.
- Define, track, and report on Key Performance Indicators (KPIs) and metrics across various business functions (e.g., Marketing, Sales, Operations).
Reporting and Visualization:
- Design, develop, and maintain interactive dashboards and reports using visualization tools to present data in a clear, digestible format for both technical and non-technical audiences
Collaboration and Improvement:
- Collaborate with cross-functional teams (e.g., Data Engineering, Product, IT) to understand data requirements and deliver targeted, timely insights.
- Proactively identify and recommend process improvements, system modifications, and operational changes based on data analysis.
Required Qualifications and Skills
Essential Technical Skills (Hard Skills)
- SQL (Structured Query Language): Advanced proficiency in writing complex queries, stored procedures, and managing relational databases.
- Statistical Programming: Expertise in at least one statistical programming language (Python or R) for complex data analysis, statistical modeling, and automation (e.g., using libraries like Pandas, NumPy, Scikit-learn).
- Data Visualization Tools: High proficiency in industry-standard tools like Tableau, Power BI, or Google Looker Studio for creating interactive dashboards.
- Spreadsheet Tools: Advanced knowledge of Microsoft Excel (Pivot Tables, VLOOKUPs, functions, modeling).
- Statistical Analysis: Strong foundation in descriptive and inferential statistics