Description

You will serve as the Data Analyst/BI Analyst responsible for marketing attribution analysis.

This role is on-site.

Responsibilities

• Maintain and enhance the Marketing Attribution dashboard.
• Develop the centralized source of cross-function attribution as new MTA models are developed.
• Manage stakeholders with vested interest in attribution results.
• Analyze data to drive business insights and decision-making.

Required Skills

• 5-8 years’ experience in data analysis or a relevant subject matter.
• Extensive knowledge of the business domain.
• Proficiency as a Data Analyst with strong analytical capabilities.
• Experience developing attribution models, specifically Multi-Touch Attribution (MTA) development.
• Strong stakeholder management and communication skills.

Preferred Skills

• Industry certification in data analytics or related field.

Key Skills

Education

Bachelor's degree